Privacy policy

Privacy Policy

Last updated: 16 December 2025

Flip Doors Pty Ltd trading as Fliplab (ABN 41 675 820 621) ("Fliplab", "we", "us" or "our") is committed to protecting your privacy and handling your personal information in an open and transparent way. This Privacy Policy explains how we collect, use, disclose and store personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

This policy applies to personal information we collect through our website (www.fliplab.com), online store, showroom, customer enquiries, design consultations, trade accounts and marketing activities.

This policy applies to personal information we collect through our website (www.fliplab.com), online store, showroom, customer enquiries, design consultations, trade accounts and marketing activities.

1. What is personal information?

Personal information is information or an opinion about an identified individual, or an individual who is reasonably identifiable. This may include your name, contact details, address, payment details and information about your interactions with Fliplab.

2. Personal information we collect

We may collect the following types of personal information:

  • Name
  • Email address
  • Phone number
  • Postal and delivery address
  • Billing information and payment details (processed securely by third‑party payment providers)
  • Order history and product selections
  • Measurements, drawings or design details you provide for cabinetry projects
  • Trade or business details (including business name and ABN)
  • Communications with us (including emails, phone calls and showroom consultations)
  • Website usage data (such as IP address, browser type and pages visited)

We do not intentionally collect sensitive information unless required by law or with your explicit consent.

3. How we collect personal information

We collect personal information in a number of ways, including when you:

  • Make an enquiry online or in‑store
  • Place an order or request a quote
  • Book a design consultation
  • Create an account or trade profile
  • Subscribe to our mailing list
  • Participate in promotions, surveys or competitions
  • Interact with our website (including through cookies and analytics tools)

Where possible, we will collect personal information directly from you.

4. Why we collect and use personal information

We collect, hold and use personal information for purposes including:

  • Providing products and services (including manufacturing and supplying cabinetry fronts, panels and related products)
  • Processing orders, payments, deliveries and returns
  • Providing design advice and customer support
  • Managing trade accounts and wholesale relationships
  • Communicating with you about your orders or enquiries
  • Sending marketing communications (where you have opted in or where permitted by law)
  • Improving our website, products and customer experience
  • Meeting our legal and regulatory obligations

5. Disclosure of personal information

We may disclose personal information to trusted third parties where necessary to operate our business, including:

  • Manufacturers, suppliers and logistics partners
  • Payment processors and financial institutions
  • Shopify, as our e-commerce platform and website host
  • Klaviyo, for email and SMS marketing communications
  • Meta Platforms, Inc. (Facebook and Instagram) for advertising and analytics
  • Google LLC (including Google Analytics and Google Ads)
  • IT service providers, website hosting and analytics providers
  • Professional advisers (such as accountants, lawyers and insurers)
  • Government authorities where required by law

We take reasonable steps to ensure that third parties handle personal information securely and in accordance with Australian privacy laws.

Some service providers may be located overseas (including in the United States). Where this occurs, we take reasonable steps to ensure your personal information is protected in line with the Australian Privacy Principles, including through contractual arrangements.

6. Marketing communications

We may send you marketing communications about Fliplab products, services, events or promotions where you have consented, where you are an existing customer and the communication relates to similar products or services, or where otherwise permitted by law (including under the Spam Act 2003 (Cth)).

We use third-party marketing platforms such as Klaviyo to manage email and SMS communications. These platforms may store your contact details and interaction data (such as email opens and clicks) on our behalf.

You can opt out of receiving marketing communications at any time by using the unsubscribe link in our emails or by contacting us directly.

7. Cookies, analytics and advertising technologies

Our website uses cookies, pixels and similar technologies to operate effectively, analyse website traffic and deliver relevant advertising.

We use third-party services including:

  • Shopify – to host our online store, process orders and manage customer accounts
  • Google Analytics – to understand how visitors use our website
  • Meta (Facebook and Instagram) Pixel – to measure advertising performance and deliver relevant ads
  • Google Ads – to deliver and measure paid search and display advertising

These services may collect information such as your IP address, device information, browser type, pages visited and actions taken on our website. This information may be used to personalise advertising shown to you on third-party platforms.

You can manage or disable cookies through your browser settings and, where available, through consent or advertising preference tools provided by Meta and Google. Please note that disabling cookies may affect website functionality.

8. Storage and security of personal information

We take reasonable steps to protect personal information from misuse, interference, loss and unauthorised access, modification or disclosure. These steps include:

  • Secure servers and encryption where appropriate
  • Restricted access to personal information
  • Use of reputable third‑party platforms and service providers

We retain personal information only for as long as necessary to fulfil the purposes outlined in this policy or as required by law.

9. Access and correction

You have the right to request access to the personal information we hold about you and to request corrections if you believe the information is inaccurate, incomplete or out of date.

To make a request, please contact us using the details below. We will respond within a reasonable timeframe and in accordance with the Privacy Act 1988 (Cth).

10. Complaints

If you have a complaint about how we handle your personal information, please contact us and we will endeavour to resolve the issue promptly.

If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au.

11. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be published on our website and will take effect from the date of publication.

12. Contact us

If you have any questions about this Privacy Policy or how we handle your personal information, please contact:

Fliplab Pty Ltd
Email: customerservice@fliplab.com
Address: 356 Burnley Street, Richmond VIC 3121

This Privacy Policy is governed by Australian law.